Sports Direct

Brand Awareness Exhibition

   
Steve hosted the "Bush tucker Trial" at a Brand Awareness Exhibition at St James' Park. It was for Sports Direct, who had their very own version of "I'm a celebrity". Delegates raced against the clock, eating insects and bugs, being blind folded, and crawling through tubes among many other obstacles. There was a star prize for both the quickest male and female. It was a full day of activity for the delegates. There were football matches on the hallowed St James' turf, Tennis, Football, Golf and Skiing Simulators.
 
There were ambassadors from many sports attending, they included;
 
From Tennis; Tim Henman
From Football; Peter Shilton

 
Also at the event, was the youngest British female to climb Mount Everest; Bonita Norris (pictured below in pink) & cricket's Graeme Hick. Mike Ashley - The owner of both Sports Direct and Newcastle United FC was also at the event.
The "trial" was designed by Teresa Bland of Juice Event Production. She was also Steve's sidekick for the day, keeping time and make sure no one cheated!!
 
 
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